However, the entire PC market declined 3.7% during that year, according the same estimate. It's a total cleanup of Apple's laptop lineup.Īpple's attention to its laptops comes as Mac sales dropped 5% in terms of unit sales in 2018, according to an IDC estimate. It also revamped one of the 13-inch MacBook Pro models, adding a touchscreen strip to the keyboard called Touch Bar.Īpple also discontinued the MacBook, a thin-and-light machine with a name that confused many Apple customers, and the older MacBook Air that didn't include modern USB-C connectors. On Tuesday, Apple updated its MacBook Air laptop with a higher-quality 'TrueTone' screen and dropped the price to $1,099, making it Apple's least expensive laptop. That's because the only way to write software for an iPhone or iPad is on a Mac, making many Mac users one of Apple's most important kinds of customers: software professionals. Mac desktops and laptops are essential to Apple even as the company sells far more iPhones and iPads.

New mac release 2018